How to Train Your Dad to be a Feminist
How to Train Your Dad to be a Feminist
DURATION
3 months
DURATION
3 months
CLIENT
Laura Valerie Walker
CLIENT
Laura Valerie Walker
Marketing
Marketing
Design
Design
Communications
Communications
PROJECT OVERVIEW
PROJECT OVERVIEW
Laura Valerie Walker is a Highland-based director/producer/researcher. Her practice is informed by a strategic and curatorial approach to creating, a strong connection to the social and cultural narratives surrounding the work, and a deep curiosity about process.
Laura Valerie Walker is a Highland-based director/producer/researcher. Her practice is informed by a strategic and curatorial approach to creating, a strong connection to the social and cultural narratives surrounding the work, and a deep curiosity about process.
The Challenge
The Challenge
What does it mean to be a feminist today? And how do you open up a story of family and generational change in a way that feels open and accessible, inviting reflection and conversation?
What does it mean to be a feminist today? And how do you open up a story of family and generational change in a way that feels open and accessible, inviting reflection and conversation?
my role
my role
I developed a strategic marketing pack for a Creative Scotland funding application, shaping a considered approach to audience engagement across the full life of the production, from early invitation through to post-show reflection, and contributing to the development of outreach, partnerships and activity designed to foster meaningful, sustained connection.
I developed a strategic marketing pack for a Creative Scotland funding application, shaping a considered approach to audience engagement across the full life of the production, from early invitation through to post-show reflection, and contributing to the development of outreach, partnerships and activity designed to foster meaningful, sustained connection.
the story
the story
The marketing pack focused on creating space for the play’s themes to feel accessible and recognisable, inviting audiences into reflection and positioning the production as a starting point for conversation. Through opportunities for engagement before, during and after the performance, the strategy encouraged meaningful dialogue, particularly between mothers and daughters, and extended the life of the work beyond the stage.
The marketing pack focused on creating space for the play’s themes to feel accessible and recognisable, inviting audiences into reflection and positioning the production as a starting point for conversation. Through opportunities for engagement before, during and after the performance, the strategy encouraged meaningful dialogue, particularly between mothers and daughters, and extended the life of the work beyond the stage.
